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Not sure which fragrance you will like? Order a pack of testers.

Meet Our Founder

Hi, I’m Sejal. Amaura London was born from my own search for calm after anxiety and my mum’s sudden stroke. I discovered how powerful scent can be for well-being—but also uncovered the hidden toxins in many candles.

I set out to create something better: clean, refillable, design-led home fragrances that elevate your space without compromise. Today, Amaura is trusted by customers across the UK and has collaborated with brands like Nike, L’Oréal and IWC Schaffhausen.