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Privacy Policy

1.0 Introduction

Please read the following carefully to learn about our privacy policies.  Amaura Ltd takes your privacy seriously and maintains the security of any personal information received from you.

2.0 Overview

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (collectively "We", "Website", "Site", "Us" or "Our").
By visiting the Site, you agree to accept the practices described in this Privacy Policy.

3.0 Personal information we collect

3.1 Device Information

When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

3.2 Order Information

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

3.3 Newsletter Information

Additionally, when you subscribe to our newsletter, we collect your email address for marketing purposes.  We refer to this information as "Exclusive Updates".

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information and Newsletter Information.

4.0 How do we use your personal information?

4.1 Device Information

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

4.2 Order Information

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

4.3 Newsletter Information

We use the Newsletter Information that we collect when you subscribe to our newsletter in order to communicate with you via email to provide you with information or advertising relating to our products or services.

4.4 Unsolicited Information

We will endeavour to only take information from you which is reasonably necessary for our business functions. If you send us personal information that we have not requested, or we determine that the personal information you have provided to us is not reasonably necessary or directly related to any of our business functions or activities, we may de-identify or delete this information without notifying you to protect your privacy.

5.0 Children Privacy

We do not intentionally collect any personal information from children under the age of 13. If you are under the age of 13, you can only look at our Website, but should not make a purchase, register, or submit any personal information to us.  By using this website you confirm you are 18 or above.

6.0 Sharing your personal Information

We may share your Personal Information with third parties or agents to help us use your Personal Information, as described above, for services including but not limited to order fulfilment, web hosting, maintenance services, package delivery, sending e-mails, analysing customer data, providing marketing assistance, processing credit card payments etc.

For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We comply with the Data Protection Act 1998 and do not sell, rent, transfer or exchange your personal information with any third party for business reasons without your consent. This does not include third parties who help in operating our Website to serve you better, as above.

We may share your personal data with the following categories of third parties:

    1. Where you have provided consent, we may share your personal data with the third parties to whom you have consented, such as when you authorise a third party to contact you in relation to a service.
    2. Marketing communication and notifications from third parties through emails are always under your control. You can click on the “unsubscribe” link at the bottom of any e-mail that you receive in the case you decide to unsubscribe.

7.0 How we protect your information

We place great importance on the security of all personally identifiable information you have provided to us when you purchase from our Site. 

  1. We use realistic administrative, technical, electronic and physical safety measures to protect your information against illegal access, loss, misuse and alteration. We store your personal data on secure servers and your payment details are encrypted using SSL technology.
  2. Note that the submission of information over the internet is never entirely secure. We cannot guarantee the security of information whilst it is in transit over the internet and any such submission is at your own risk. All we can do is use all our reasonable efforts to safeguard your data and ensure that we maintain a reliable and safe environment to use your data.
  3. It is advisable to close your browser when you have finished your user session to help ensure others do not access your personal information. Make sure you close your browser session if you use a shared computer or a computer in a public place.

8.0 Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at You can opt out of targeted advertising by using the links below:

- Facebook:

- Google:

- Bing:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

9.0 Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

10.0 Public forums

Please remember that any information you disclose in public areas of our Site or the Internet becomes public information. You should exercise caution when deciding to disclose personal information in these public areas.

11.0 Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Marketing communication and notifications through emails are always under your control. You can click on the “unsubscribe” link at the bottom of any e-mail that you receive in the case you decide to unsubscribe.

Please note that if you unsubscribe from our marketing communications, you will still receive operational and service messages from us regarding our products and services.

 Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

12.0 Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information by contacting us using the details provided below.

13.0 External links 

We may occasionally contain links to other websites operated by third parties. Although we try to link only to sites that share our top standards and respect for solitude, note that we are not responsible for the content or the privacy practices used by other websites.

We encourage you to read the privacy statements of each and every site that collects personally identifiable information.

14.0 Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

15.0 Contact us

For more information about our privacy practices, if you have questions, would like your data deleted, or if you would like to make a complaint, please contact us by e‑mail at