Hi, I'm Sejal, the founder of Amaura London—a premium home fragrance brand dedicated to transforming living spaces through mindful, sustainable luxury. My mission is to create high-end, toxin-free candles that bring positive ambiance and wellness into homes. My entrepreneurial journey began during a challenging time. Struggling with anxiety, I discovered the powerful healing potential of blending essential oils. By carefully crafting unique scent combinations, I witnessed how these natural fragrances could dramatically improve my family's emotional well-being and create a sense of calm.

The lockdown became my catalyst for innovation. What started as a personal quest for healing evolved into Amaura London—each candle meticulously hand-crafted by skilled artisans. We don't just create products; we design experiences that fill your space with positivity, using sustainable, toxin-free ingredients that nurture both mind and environment. At Amaura London, we believe that true luxury is about more than appearance. Our commitment to artisan craftsmanship, natural essential oils, and mindful design sets us apart in the home fragrance market. Every candle is a testament to our passion for creating moments of tranquility and joy.