Ignite | Oud & Geranium

This is the scent people ask about.

A sophisticated blend of deep smoky oud, fresh geranium and warm woods, Ignite is our bestselling fragrance. Smells like a luxury five-star Middle Eastern boutique hotel, rich, warm and effortlessly captivating.

Designed to scent your space beautifully, with a long-lasting, consistent fragrance that elevates your home.

"I have had a reed diffuser in my home for over 5 months, with no refill it’s still going strong!"
- Sejal Shah
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"The Amaura ones are strong, they fill our hallway and last for ages."
- Harprit Dosanjh
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"The scents are beautiful and not overpowering… very impressed with the quality."
- Kal
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"We’ve purchased 3 diffusers… the scents are lovely and soft… will definitely be buying refills."
- Anonymous
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Not sure which fragrance you will like? Order a pack of testers.

Amaura London Founder Sejal

Meet Our Founder

Hi, I’m Sejal. Amaura London was born from my own search for calm after anxiety and my mum’s sudden stroke. I discovered how powerful scent can be for well-being—but also uncovered the hidden toxins in many candles.

I set out to create something better: clean, refillable, design-led home fragrances that elevate your space without compromise. Today, Amaura is trusted by customers across the UK and has collaborated with brands like Nike, L’Oréal and IWC Schaffhausen.