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Amaura London Founder Sejal

Inspired By My Journey. Created For Yours.

Hi, I’m Sejal. Amaura London was born from my own search for calm after anxiety and my mum’s sudden stroke. I discovered how powerful scent can be for well-being, but also uncovered the hidden toxins in many candles.

I set out to create something better: low-tox, refillable, design-led home fragrances that elevate your space without compromise. Today, Amaura is trusted by customers across the UK and has collaborated with brands like Nike, L’Oréal and IWC Schaffhausen.