Privacy policy

Privacy Policy

Welcome to Amaura London. Your privacy matters to us, and this policy explains what personal information we collect, why we collect it, and how we look after it.

Who we are

This website is run by Amaura Ltd, trading as Amaura London. We are responsible for the personal information you share with us.

Amaura Ltd, 19 Diamond Court, Opal Drive, Fox Milne, Milton Keynes MK15 0DU
Email: hello@amauralondon.com

What we collect

When you place an order, we collect your name, billing and delivery address, email address and phone number. Your payment is processed securely by our payment providers. We never see or store your full card details.

When you join our mailing list, we collect your email address and, if you choose to share them, details like your name or birthday.

When you browse our website, we collect information about your device and how you use the site, such as your browser, IP address, the pages you visit and how you found us. We do this using cookies and similar technologies.

When you contact us by email or WhatsApp, we keep a record of our conversation so we can help you.

How we use your information

We use your information to process and deliver your orders, keep you updated about your order, and help with any questions, returns or refunds. This is necessary to fulfil our contract with you.

We use it to send you emails about our products and offers, but only if you've agreed to receive them. You can unsubscribe at any time using the link at the bottom of any email.

We use it to understand how people use our website, improve it, show you relevant adverts and protect against fraud. We do this because we have a legitimate interest in running and growing our business, or because you've agreed to cookies.

We also keep some information to meet our legal obligations, such as tax and accounting records.

Cookies

Cookies help our website work properly and help us understand what our customers enjoy. Some are essential for the site to work. Others, such as analytics and advertising cookies, are only used if you agree to them in our cookie banner. You can change your choice at any time in your browser settings.

Who we share your information with

We only share your information with trusted companies that help us run our business, and only what they need to do their job. These include:

Shopify, which powers our online store
Our payment providers, including Shopify Payments, PayPal and Klarna
Royal Mail and our courier partners, to deliver your order
Klaviyo, to send our emails
Google and Meta, for website analytics and advertising

We never sell your personal information.

We may also share information if we're required to by law, or to protect our rights.

Some of these companies store information outside the UK, including in the United States and Canada. When this happens, we make sure appropriate safeguards are in place to protect your information, as required by UK law.

How long we keep your information

We keep order information for six years, as required for tax and accounting purposes. We keep your email address on our mailing list until you unsubscribe. We keep other information only for as long as we need it.

How we protect your information

We take sensible steps to keep your information safe, and our website uses secure encryption. No method of sending information over the internet is completely secure, but we work hard to protect your data.

Your rights

You have the right to:

Ask for a copy of the information we hold about you
Ask us to correct anything that's wrong
Ask us to delete your information
Ask us to limit or stop using your information
Object to us using your information for marketing
Ask us to transfer your information to another company
Withdraw your consent at any time, where we rely on it

To use any of these rights, email us at hello@amauralondon.com. We'll respond within one month.

Children

Our website is intended for people aged 18 and over. We don't knowingly collect information from anyone under 18.

Other websites

Our website may link to other websites. We're not responsible for how they handle your information, so please read their privacy policies.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page.

Complaints

If you're unhappy with how we've handled your information, email us at hello@amauralondon.com with the subject "Data Protection Complaint". We'll acknowledge your complaint within 30 days and do our best to put things right.

If you're still not satisfied, you can contact the Information Commissioner's Office (ICO) at www.ico.org.uk or call 0303 123 1113.

Last updated: November 2026