Hi, I’m Sejal, founder of Amaura London. My journey began over a decade ago when my mum suffered a sudden stroke, leaving her with severe paralysis. It was a stark reminder of life’s unpredictability.

Around the same time, I struggled with anxiety and turned to well-being—discovering the power of scent to reduce stress and create calm.

But as I explored home fragrance, I uncovered a hidden truth—many candles and diffusers contain toxins that can harm our health. I wanted to share the transformative power of scent with others but couldn’t find anything that combined luxury, sustainability, and well-being. So, decided to create something unique.

Amaura London was born: a refillable, luxury home fragrance brand that transforms spaces with toxin-free, design-led candles and reed diffusers. Today, our products are stocked in leading stores across the UK, and we’ve worked with brands like Nike, L’Oréal, and IWC Schaffhausen

Hundreds have already experienced the difference and left incredible feedback. I’d love for you to try the range and see how it can elevate your space and well-being.